Leadhome’s CEO Marcél du Toit participated in a debate at the Real Estate Industry Summit (REIS) on Friday 18 October. The insightful debate looked at emerging real estate seller models, including low-cost, online and fixed fee operators which challenge the way traditional real estate agencies conduct their business.
Disruption is a term often bandied about, but at Leadhome we believe it is the culmination of a thousand incremental improvements that work together to deliver one big outcome. We think true disruption puts control in the hands of the client.
Leadhome is pro estate agent while also being pro technology, and what makes us a little different is the large investments we make to ensure our agents spend more time with their clients and less time looking for leads, making them more effective in nurturing relationships through the use of tools and technology.
In the difficult market conditions that South Africa currently faces, the needs of our clients are first and foremost. We understand that clients want to feel understood and that their estate agent is delivering a high value interaction – this is especially important given that the property and its seller is very often our largest and most valuable assets.
We fundamentally believe in putting our clients at the heart of every real estate transaction. Leadhome consistently asks how we can build trust with our clients. We think part of the answer is by consistently delivering great service over a long period of time. This includes giving great advice that’s backed by expert knowledge and data driven insights, all while being qualified, available and professional.
The key difference between marketing buzzwords and real disruption is execution. At Leadhome we are making massive strides to sell homes 31% faster than the rest. Our business model is evolving to cater for the needs of our clients. That’s what we build on and that’s our vision for the future.
Want to know the full story about the debate? Watch it in full here:
