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Leadhome’s ProTech and ProTouch approach innovates the real estate market

29 April 2021 | Insights Team

There is a property revolution underway and it is called Leadhome Properties.

Throughout 2020 and 2021, we at Leadhome Properties have set ourselves apart by establishing a reputation as a leading ProTech and ProTouch company in South Africa. Because of this, Leadhome Properties, SA’s No. 1 fixed-fee real estate agency, has been able to grow our agent complement through the technology we utilise, our growth strategy, communication channels, and personalised service which grants us a competitive edge in the real estate market. 

But what does ProTech and ProTouch mean?

ProTech: Innovating digital solutions.

Accessible and user-friendly technology to analyse every step of the buying and selling process with intuitive graphs, reporting and analytical data.

What can sellers enjoy?

From the moment you sign our mandate, you have the ability to observe the progress of your property sale around the clock in real-time on Bloom, your own dedicated Seller’s Dashboard. 

Through our Bloom platform, homeowners have access to real-time feedback on the performance of their property, including specialised graphs, analytical data streams, and a calendar that tracks bookings, calendar invites for property viewings and other uniquely relevant information at your fingertips 24/7. Easy access to critical data streamlines the selling process by providing you with end-to-end live data. 

One of Bloom’s unique features is the ability to compare and contrast your home with performance indicators on multiple platforms. This function allows you to track buyer feedback as well as take note of website views and enquiries charted out on daily graphs.

Another handy tool is our Bondspark affordability and repayment calculator. This tool is essential for all new and potential homeowners who are unsure about what they can afford and how to effectively budget their own finances to meet bond repayments.

ProTouch: What makes our offerings unique to our clients?

Leadhome Properties offers client-centric solutions through the use of innovative technology and the personal touch.

At the heart of our company lies in the value we place in our agents and our clients. Our founders, Marcél du Toit and Harry Hattingh, envisioned a real estate agency that does away with the traditional “vanilla” strategies that have dulled in an ever-changing market.

Unlike traditional agencies, our experienced agents and property advisors are always willing to provide expert advice, over and above equipping you with our 24/7 online dashboards and smart technology. Yet, unlike the impersonal model of an online agency, our agents are ProTouch, leading experts in their areas, not only because they know them, but because they have a wealth of data at their fingertips; accurate valuations that have proven to sell properties faster, as well as helping us to sell properties as close to the valuation price as possible. Our data reflect that 85% of our properties on our books sell within 10% of the listing price.

A successful real estate approach synergises the principles of both online and traditional means. Our agents take the time to meet with sellers in order to give them comprehensive valuations and we humanise the fast-paced results-driven world of online agencies by offering property advice as a service to you. We are always willing to lend a hand. 

What makes our ProTech and ProTouch innovations unique?

Leadhome Properties has continued to see success within a new digital sphere, with our national market share increasing substantially in 2021. 

Other than monitoring a constant influx of changing property trends, Leadhome Properties’ innovative company structure is pioneering the future narrative for the real-estate industry. With a simple initiative of selling 31% faster and saving money on traditional administrative costs, Leadhome Properties is positioned to take a controlling share of the market within five years. 

The goal is to harness the advantages of modern technology to allow agents the ability to manage more listings simultaneously. This strategy disrupts conventional wisdom and equips our growing base of top-selling agents with the tools to further excel within the industry. As well as saving our clients money and time, we have streamlined the process with value-added services that alleviates conventional pain points each step of the way.

Leadhome Properties’ revolution attracts SA’s top agents

Leadhome Properties’ strategies appeal to high-performance agents from the most seasoned of real estate brands in the market. In 2021 we increased our compliment of top agents to almost 100 agents and growing. Our strategy is to continue to grow our national footprint of agents in 2022.

It’s time for less drama, choose Leadhome Properties

Leadhome Properties is your trusted advisor for all property-related information, speak to a property advisor today to chat about the next steps.

Fixed fees. Less drama. Sell your home from as little as R24,995 + VAT.

Selling?

Are you thinking of selling your home? There is no better time than right now! Take the first step towards listing your property with us and book an online market-related valuation

Buying? 

We have just the dream home for you! Call us at +27 (0)10 590 3088, search properties, check out our affordability calculator, and area guides.

Insights Team

We're the "thinking arm" of Leadhome, combining expertise in data analysis, modelling, sociology, geography, and philosophy to interrogate current trends in the South African residential property market. Proudly contemplative since 2015.

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