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How we’re building SA’s best real estate experience, from as little as R24,995+VAT

21 September 2021 | Insights Team

“When our first democratically-elected government decided to make Heritage Day one of our national days, we did so because we knew that our rich and varied cultural heritage has a profound power to help build our new nation.” 

President Nelson Mandela in an address marking Heritage Day in 1996

Heritage Day aka National Braai Day

In South Africa, Heritage Day which forms part of Heritage Month is observed on the 24th of September each year. On this day the Rainbow Nation celebrates its rich diversity, culture, beliefs and traditions. 

But nothing brings South Africans together more than our best-loved tradition of gathering around a fire. Heritage Day, or National Braai Day, as it is commonly known fosters social cohesion and embraces our national identity in one single, best-loved and inherently South African activity: braai.

In the words of Archbishop Emeritus Desmond Tutu, the National Spokesperson for Braai Day: “We have 11 different official languages but only one word for the wonderful institution of braai: in Xhosa, English, Afrikaans, whatever.” 

Celebrating our diversity

Leadhome Properties is a proudly diverse South African company with a keen focus on our deep-rooted South Afri-can-do culture. As a company, we are committed to building South Africa by executing CEO, Marcél du Toit’s pledge to working, building and creating employment opportunities. 

Building South Africa, one agent at a time

Comprising a team of teams, in the last 12 months, for example, we have successfully trebled our complement of real estate agents; handpicking seasoned, established, high-performance professionals to join us. In fact, only 2% of real estate applicants are finally accepted as Leadhome Properties’ agents of change. In 2022 we will continue this trend, to grow exponentially and meet our objective of building the world’s best real estate experience.

Fair fixed fees. Less Drama.

Have you seen our hilarious new brand awareness ads that recently dropped? “Fair Fixed Fees. Less Drama. Sell your home from as little as R24,995 +VAT”, has been heralded as a “quirky quintessential South African ad,” a fresh change from traditional real estate marketing. Enjoy watching the other humorous ads that make up this series: 

Break up

Charades gone wrong!

Best man

Blooming good @ tech

As a modern estate agency, we recently developed and launched a revolutionary new property platform. Bloom is a powerful digital platform that enables homeowners to track their home’s sales performance in the market, anywhere, anytime, manage viewings, and receive instant buyer feedback 24-7 in real-time, with an easy-to-use interactive dashboard. 

If you are ready to sell your property for a fair fixed fee, with way more transparency but much less drama, you’ve come to the right place, at the very best time.

Call Leadhome Properties: +27 (0)10 590 3088

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Insights Team

We're the "thinking arm" of Leadhome, combining expertise in data analysis, modelling, sociology, geography, and philosophy to interrogate current trends in the South African residential property market. Proudly contemplative since 2015.

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