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How to stage your home for a quick sale

31 May 2022 | Insights Team

Are you thinking of selling your home and are unsure how to prepare it for listing in the market to achieve both a fast sale and the best possible price? Two words: Home Staging. 

What is home staging?

Home staging is the preparation of a residential property for sale in the real estate market. You can do this yourself, or hire a professional home stager. The goal of staging is to make a home appealing to the largest number of potential buyers and receive the necessary offers to purchase in order to sell the property faster and for more money.  

Your home is your most valuable immovable asset, so when the time comes to sell it, it makes perfect sense for you to show the entire property – inside and outside – at its very best. Properties that appear the most attractive online get the most views and viewings.

An emotional experience

Estate agents at SA’s No.1 fixed-fee agency, Leadhome Properties, agree that empty properties are generally more difficult to sell. This is because the purchase of a home is an emotional experience, buyers shop with their hearts as well as their senses, often “falling in love” with their dream home because they can imagine themselves living the lifestyle that the home offers.

Top tips

  • Curb appeal Make the first impression a lasting one – both online and when showing the home. Neaten the entrance, tidy the garden, trim the lawn, and add some freshly potted plants or a few flowering shrubs.
  • Good traffic flow Re-arrange furniture in rooms to create the impression of more light and space, enhancing the ability to move easily through rooms, and making the space more inviting.
  • Declutter Less is definitely more. Remove unnecessary furniture and all personal items.
  • Depersonalise the space By removing any personal photographs and adding neutral furniture and decor to appeal to people of varying tastes.
  • Define the space Show each specific purpose for every room. For example, if your dining room is big enough to seat twelve – that’s a feature! Show it off!
  • Clean Nothing beats a pristine home that is sparkling clean and fresh. Pay special attention to the kitchen and bathrooms.
  • Artwork and plants Strategically place artwork and plants to add colour, vibrancy and natural elements that make the home more visually appealing.
  • Repair or repaint Ensure basic maintenance throughout your home. Repair or repaint where needed keeping the property in good working order.

Your home is a product

Once your home is listed it becomes a product, competing with all the others in the market. Remember: the home that looks, feels, and appears the nicest to the buyer, standing out from the rest, will sell.

Prefer to hire a professional?–Gauteng–South-Africa

Insights Team

We're the "thinking arm" of Leadhome, combining expertise in data analysis, modelling, sociology, geography, and philosophy to interrogate current trends in the South African residential property market. Proudly contemplative since 2015.

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