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Marketing your home to sell well

18 October 2022 | Insights Team

We live in a rapidly changing world – now more so than ever – and we’ve seen first-hand just how important it is, as a real estate agency and industry disruptor, to adapt quickly to change. Truth be told, Leadhome Properties really is unique. We have always believed that there is a better way for property to be bought and sold, so we have formulated a unique business model. Instead of charging our clients an exorbitant percentage of the property’s sale price as a fee, we instead have developed a low fixed fee pricing model which offers the most competitive fee in the market. Why? Because we truly believe that people are paying way too much when they sell their homes. 

We also aggressively incentivise our agents in order to attract the highest performing talent to work for Leadhome – our agents earn 70% of our fee, with Leadhome retaining 30% for marketing and brand awareness, best-in-class agent support structures, world-class technology, in-house training and performance coaching.

Add to this a bold strategy for marketing properties to attract as many prospective buyers as possible and we’ve got you covered.

So how do we sell your home well with more skill and less drama?  

Online marketing

We market your property digitally through mainstream online platforms, connecting buyers with sellers across South Africa with your property listing. Our experienced, professional top estate agents guide you throughout your property journey, from providing you with a comprehensive property valuation report to negotiating offers on your behalf and throughout.


You can choose to have our expert agent come to view your property and conduct a free valuation or choose a virtual desktop valuation. Book a free valuation now.

Our low fixed fees

When it comes to selling your property with Leadhome Properties, you can be sure we offer the lowest fees in the market, starting from R24,995 +VAT based on the price of your property, which we market extensively. We have two value options to choose from, namely our Low Fixed Fee and our Hosted Viewings offerings. Quickly and easily calculate your savings using this slider calculator. Save thousands when you sell through us and only pay once your property is sold! You can save on average R40,000 per transaction! That’s the Leadhome difference.

Professional Photography

Once you’ve chosen to work with us it’s full steam ahead and we start by sending one of our talented photographers to take beautiful shots of your property, which will be used for your property listing. 

Online Marketing

From there we move online, which is where the online marketing magic happens. We’ll advertise your property on all major online platforms in South Africa, including the Leadhome website, connecting your listing with a large database of potential buyers while ensuring that your property receives maximum exposure. 

Our partners include:

  • Property24
  • Google
  • IOL Property
  • Lightstone Property
  • Private Property
  • MyProperty
  • ImmoAfrica
  • bidorbuy
  • PriceCheck
  • Mail & Guardian
  • Yahoo

Social Media

We also have a broad presence across all of the popular social media platforms, including Facebook, Instagram, Twitter and LinkedIn.

Database of active buyers

Leadhome has a private and exclusive database of thousands of active buyers. We use this database to market and match your property to interested buyers, who have been carefully segmented to streamline the process, through personalised property alerts.

Why is our style of marketing so effective?

Our success in marketing properties lies in our ability to maximise the visibility of our listings online as well as how we adapt to meet the ever-changing landscape of South Africa’s property market. By ensuring that your property is listed on a wide array of property platforms, we increase the likelihood of prospective buyers finding your property, creating interest in viewing your property. Increased interest will bring interested buyers into the property and help your property to sell well.

A partner you can trust

Leadhome Properties, SA’s No. 1 low-fixed-fee estate agency knows that when it comes to high-value transactions such as real estate, buyers and sellers alike need a reliable partner they can trust through transparency and certainty. Leadhome Properties is and will always be your trusted partner when buying or selling property.

Learn to accept less. Sell your home at our low fixed fee today. 

Less stress. More home. More happy.

Contact us: +27 (0)10 590 3088 or email:

Insights Team

We're the "thinking arm" of Leadhome, combining expertise in data analysis, modelling, sociology, geography, and philosophy to interrogate current trends in the South African residential property market. Proudly contemplative since 2015.

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