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Art meets purpose, Leadhome + Artists Solidarity Assistance Project 2021

23 November 2021 | Insights Team

Art. Nothing graces your home better, bringing style, warmth, colour and personality into a space. An expression of personal taste, art lends unrivalled character, beauty and depth to your home. It is the essential ingredient that makes your decor sing. 

Leadhome Properties, together with Candice Berman of Candice Berman Gallery’s  Artists Solidarity Assistance Project 2021 (ASAP 2021) are joining forces for good by combining property and art in an exclusive, industry first. 

The Artists Solidarity Assistance Project 2021 (ASAP 2021), is an outstanding initiative dedicated to providing relief to some thirty South African visual artists affected by the prevailing climate. In this unique collaboration, first established in 2020, art meets purpose with a selection of thirty images in limited edition prints. Each archival inkjet print is in an edition of fifty, printed onto Felix Schoeller True Fibre paper. The collection comprises a wide variety of aesthetics with broad appeal. The project runs until the end of December 2021. 

Prints are available either unframed (in a tube) or framed, in a selection of contemporary white, black or Kiaat frames. Additionally, you may request to retain the ASAP Project wording that appears at the bottom of each print or request a print without it. The collection is extremely well-priced with all prints equally priced from R920 – R2300. This is a unique opportunity to purchase more established artists’ printed works at the same price as that of upcoming artists. All the proceeds generated by this project are shared equally between the artists, who are paid out monthly.

Exclusive offer to all Leadhome clients

Upon placing your online order, at checkout, look for the Order Notes section on the Checkout Billing Details page of your order. Insert Leadhome’s brand message “Fair fixed fees” here to retrieve our exclusive offer of free delivery and installation of your framed print at your home, courtesy of Candice Berman Gallery’s professional art installation team.

Art advisory

In addition, your purchase gives you access to Candice Berman and her team of curators and art consultants, who can assist you build or extend a diverse art collection, for aesthetic or investment purposes. By appointment, they are able to meet with you, consult in your home, help you determine a budget, or find key pieces for key areas in your home.

The Candice Berman Gallery works primarily with South African artists who produce original works in and of the country, from Johannesburg to Cape Town, focusing on developing the careers of young, emerging talent as well as working with artists of higher acclaim.

Have you recently purchased a new home or know someone that has? Are you renovating, redecorating or moving? This is the perfect holiday season gift to give to others as well as to yourself, all while supporting a very worthwhile cause. 

Take advantage of this fantastic opportunity now!

Visit us: 

Candice Berman Gallery

Riverside Shopping Centre, Bryanston, Johannesburg

Tel: +27 11 463 8524 or +27 11 463 3529

For more information, please contact us: 

Leadhome Properties

+27 10 590 3088

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Insights Team

We're the "thinking arm" of Leadhome, combining expertise in data analysis, modelling, sociology, geography, and philosophy to interrogate current trends in the South African residential property market. Proudly contemplative since 2015.

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