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Priced to sell – get the right price by pricing right

29 March 2022 | Insights Team


Today we’re chatting to Riegardt Momberg, Leadhome Properties’ top estate agent and Team Lead for Johannesburg North. Riegardt joined Leadhome Properties as our first team member at inception in 2016 and recently celebrated the sale of his 300th property. Riegardt has played a massive role in the success of Leadhome Properties, and we would like to take this opportunity to warmly congratulate him on this monumental achievement.

In this podcast, we ask Riegardt to share his most valuable key pricing insights, gleaned over many years of real estate industry experience in the field.

When selling your home, one of the most important factors to consider is how to competitively price your property to ensure that it will attract the right buyers, achieve a faster sale and realise an optimal selling price. A fine line exists between what a seller hopes their property may be worth to what the market is willing to pay for it. So it is vital to get this right from the get-go.

Correctly pricing your property sets market expectations and could eliminate the likelihood of your property languishing on the market for months on end, with no takers. 

Booking a valuation


With the booking of a Leadhome Properties valuation, the following happens:-

  • You will meet your dedicated real estate agent at a convenient time;
  • Your agent will view the property and provide you with obligation-free expertise and selling advice;
  • The following key features of your home will be carefully taken into account; location, size, nearby amenities, condition, recent upgrades and improvements, area growth, competing homes for sale near you, pricing similarity, and so on.
  • A comprehensive industry-leading valuation report will be compiled for you to aid decision-making. This, coupled with your agent’s own industry experience, real estate insights, area knowledge, and property expertise will form the basis from which a market-related listing price for your property may be determined.


With the signing of our mandate, you will immediately gain access to Leadhome Properties’ powerful digital platform of data science tools, smart technologies and property resources. Bloom, for example, enables homeowners to track their home’s sales performance in the market, anywhere, anytime, manage viewings, and receive instant buyer feedback 24-7 in real-time, with an easy-to-use interactive dashboard. 

Please join us for other property-related conversations, listen to our podcasts, read our weekly blogs and feel free to engage with us, share, comment and like us on social media. Thank you for listening!

For more information, please contact: 

Riegardt Momberg

Johannesburg North, Team Lead, Leadhome Properties

 +27 10 443 9753

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For more valuable advice, insights and information, please visit our Selling & Buying Guides, Leadhome Blog and FAQs.

Insights Team

We're the "thinking arm" of Leadhome, combining expertise in data analysis, modelling, sociology, geography, and philosophy to interrogate current trends in the South African residential property market. Proudly contemplative since 2015.

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